Herbs Etc

Client's Needs

Herbs Etc is a trusted holistic health store located in Mt. Pleasant, Michigan, offering a wide range of natural remedies and wellness products. In 2015, Detroit Website Design initially partnered with Herbs Etc to establish its online presence and build brand awareness through a clean, informative website. By 2023, Herbs Etc aimed to take its business to the next level by adding an e-commerce platform to sell products online and expand its reach to a national audience. They aimed to create an intuitive, user-friendly shopping experience to attract new customers and drive sales.

Our Solution

Detroit Website Design collaborated closely with Herbs Etc to transform their website into a robust e-commerce platform while maintaining their holistic brand identity. We developed a comprehensive e-commerce section featuring individual product listings organized into clear categories, allowing users to easily filter products by brand and type.

To maximize online visibility and sales, we SEO-optimized the entire site, ensuring that products could rank competitively in search engine results. We also integrated the back end with Google Merchant Center to boost product visibility and drive traffic through shopping ads and search results.

The result is a user-friendly, visually appealing website that seamlessly blends their in-store expertise with a streamlined online shopping experience. Since launching the updated site, Herbs Etc has seen increased site traffic, enhanced product visibility, and significant growth in online sales, helping the business expand to a national market.