Detroit Diamond Drilling

Client's Needs

Detroit Diamond Drilling (DDD) is a concrete contractor, equipment, and repair shop based in Detroit, Michigan. Despite offering a comprehensive range of services and products, their previous website was underperforming and failing to generate sufficient sales leads. DDD sought a professional website redesign that would equally highlight all three key aspects of their business: 

1. Concrete contracting services
2. Construction equipment for sale
3. Equipment repair services

Their goal was to increase visibility, drive traffic, and ultimately generate more leads for each segment of their business.

Our Solution

Detroit Website Design partnered with Detroit Diamond Drilling to completely overhaul their website, creating a dynamic and user-friendly platform tailored to their business needs. The new site was designed to highlight DDD’s unique offerings with a clean, modern layout that enhances usability and accessibility.

To capture visitors’ attention immediately, we implemented an easy-to-use “Contact Us” form prominently displayed in the hero image. A scrolling banner of the brands DDD carries was added to emphasize their diverse inventory and attract potential customers. We also developed dedicated pages for their three main business areas: concrete contracting services, construction equipment for sale, and equipment repair services. These pages were carefully structured with high-quality visuals, detailed descriptions, and intuitive navigation to improve user experience.

In addition, we optimized the entire site for search engine visibility, ensuring that potential customers searching for concrete services, equipment, or repairs in the Detroit area could easily find DDD. This included keyword research, meta-tag optimization, and creating SEO-friendly content.

Since the redesign, DDD’s website has seen a significant increase in traffic and leads. The new platform effectively showcases all aspects of their business and positions DDD as a trusted, one-stop shop for concrete services and equipment solutions in Detroit.