WordPress Web Development Service Detroit

According to Inclind, “WordPress is the most popular content management system in the world.” But building a WordPress website today means more than just creating an attractive design—you need a platform that performs well, ranks in search engines, and provides a seamless experience for every visitor. 

From industry-specific expertise and custom development decisions to exceeding performance, SEO, and accessibility standards, the right web design agency will guide you through every stage of the web development process with transparency and precision.

At Detroit Website Design, we specialize in delivering WordPress solutions that combine creativity with measurable results. 

Our team ensures that each project is tailored to your business goals, from strategy and build to security and post-launch support. With proven experience across industries, our website design service helps businesses achieve high-performance websites that not only look great but also drive traffic, engagement, and lead generation growth.

Building a website with us generally costs between $2,500-6,900 dollars. For an engaging one-page informational website your price would fall on the lower end. For a scalable and revenue driving E-Commerce website you would be looking more toward the middle to high points of that range.

What WordPress experience do you have in my industry, and can you show three live sites with measurable results?

When choosing a WordPress development agency, it’s essential to look at real-world experience within your industry. A strong agency should provide examples of live websites that not only look good but also demonstrate measurable performance, whether that’s increased traffic, higher conversion rates, or improved eCommerce sales. 

Content Square also points out metrics like “average time on page, average session duration, bounce rate, and returning users” as important statistics to track after launching a new or rebuilt website.

Industry experience matters because every sector has unique compliance, design, and functionality needs. A law firm’s site requires different calls-to-action than an online retailer, and a healthcare provider’s site must consider HIPAA compliance.

At Detroit Website Design, we’ve completed website development projects for WordPress sites across industries, including healthcare, eCommerce, and professional services. 

We’re proud to showcase three live examples that demonstrate our results: 

• OMG Oils: A Detroit-based business for which we created an e-commerce website. SEO optimization efforts for their site resulted in a 78% increase in online sales YoY.
• TheraMatrix: A nationwide physical therapy provider that we built a responsive web for featuring a map filtering system allowing users to search over 4,000 in-network locations.
• Cowboy Coffee: A regional coffee roaster we worked with to build a responsive, user-friendly, mobile-friendly e-commerce website. 

“The results we produce go beyond just design.” Adds Detroit Website Design President Bob Ottaway, a digital marketing expert with over 20 years of experience managing the development of high-performance e-commerce and informational WordPress websites. “Our websites produce performance-driven outcomes that matter to your business.”

Which theme or framework will you use, and how do you decide between plugins and custom code?

A successful WordPress project starts with choosing the right foundation. Either a lightweight theme, a custom framework, or a hybrid approach. The decision depends on scalability needs, site complexity, and long-term goals. 

Forbes adds, “Within the first few seconds of seeing your site, potential customers will decide whether you are worth it or not.” Making sure you choose the right framework or theme is the first step toward making a great first impression.

Plugins can extend functionality quickly, but overuse can slow performance and introduce security risks. In contrast, custom code provides more flexibility and control but requires experienced developers to ensure stability. The right balance ensures functionality without bloat.

Detroit Website Design carefully evaluates each project’s requirements to determine whether to use a pre-existing framework, a custom-built solution, or a combination. For essential functions, we rely on proven, secure plugins that are actively maintained. 

When unique business needs arise, we craft custom code tailored to your goals. This approach allows us to create efficient, scalable websites that deliver the features you need while minimizing unnecessary overhead. Our focus on conversion optimization ensures that your site isn’t just functional but also drives measurable business results.

How will you hit performance, SEO, and accessibility targets like Core Web Vitals, schema, and Web Content Accessibility Guidelines?

Modern WordPress websites must be built with more than just aesthetics in mind, they must load quickly, rank well on search engines, and be accessible to all users. Core Web Vitals are direct ranking signals, while schema markup helps search engines understand content context. 

Following accessibility standards ensure inclusivity, protecting your business legally and ethically while expanding audience reach.

At Detroit Website Design, we bake these priorities into every build. Our process includes optimized code for speed, structured schema for SEO, and accessibility best practices that align with Web Content Accessibility Guidelines. We rigorously test against Google’s Lighthouse and PageSpeed Insights to ensure Core Web Vitals compliance. 

We also emphasize technical SEO practices and website speed optimization, ensuring your site architecture, mobile responsiveness, and crawlability are set up for long-term search success.

 

What is the project timeline and workflow from discovery to launch, and who is my day-to-day contact?

Transparency in project timelines helps clients set realistic expectations. A professional workflow generally includes discovery and strategy, design mockups, development, testing, and finally launch. 

Timelines vary based on scope, but according to WPShout, basic websites often take “1–7 days” while larger, more complex builds may require 12–16 weeks. 

A single point of contact is vital to avoid communication breakdowns, ensuring feedback is addressed promptly and milestones are met on schedule.

Detroit Website Design follows a structured process beginning with discovery sessions to understand your goals, followed by wireframes and design drafts for your approval. We also keep you apprised of the website development process so you’re always informed. 

“You’ll have a dedicated project manager as your day-to-day contact, providing updates and addressing questions,” says Bob Ottaway, President of Detroit Website Design. 

This ensures a smooth, collaborative workflow from start to finish, with full transparency every step of the way.

 

Who owns the code, hosting, and licenses at launch, and what are your backup and security practices?

Ownership of digital assets is a critical question often overlooked by people looking for website design services. Reputable agencies should ensure that upon launch, you own your website’s code, hosting credentials, and all plugin or theme licenses. 

Security is equally important, as WordPress sites are frequent targets for hackers. Forbes reports, “This year has seen cybercriminals’ confidence growing to the point that CEOs have had to step down after data hacks and pro tech experts have lost money.”

Best practices include SSL certificates, firewalls, regular updates, and automated backups stored in secure locations.

At Detroit Website Design, we guarantee that you retain full ownership of your code, hosting account, and licensing at launch, no strings attached. Our security practices include content backups, ongoing monitoring, and layered defenses against malicious attacks. 

We also implement role-based access control to minimize risk and keep your site protected. With our approach, you can move forward confidently knowing your assets are secure and fully under your control.

 

What is your post-launch support plan, including maintenance, update cadence, SLAs, and monthly cost?

Launching a WordPress website is just the beginning. Ongoing maintenance ensures security patches, plugin updates, and performance optimization are handled proactively. Many agencies offer post-launch support plans that include regular updates, uptime monitoring, and troubleshooting. 

These plans often operate on monthly or annual subscriptions with service-level agreements  that define response times and issue resolution.

Detroit Website Design offers tiered post-launch support plans tailored to your needs. Our maintenance packages include scheduled plugin and theme updates, real-time security monitoring, uptime tracking, and performance optimization. 

We also provide SLAs for response times and resolution, giving you clear expectations. “Monthly costs are transparent and designed to provide peace of mind, ensuring your site remains secure, fast, and fully supported long after launch,” assures Bob Ottaway, President of Detroit Website Design.

Our support also extends to integrated digital marketing services like SEO management, PPC campaigns, and ongoing website design improvements, ensuring your investment keeps driving measurable ROI.